The independent film distribution landscape is undergoing substantial transformation, and Mubi is at the forefront of this shift. Having recently celebrated a Golden Globe win for Demi Moore in its inaugural theatrical venture, *The Substance*, Mubi has made a significant move by appointing Arianna Bocco as its new Senior Vice President of Global Distribution. This strategic decision not only underscores Mubi’s commitment to the global film market but also positions it for expansion in a highly competitive industry.
Bocco enters this new role with a wealth of experience, previously serving as the president of IFC Films for over sixteen years. Her track record of acquiring and distributing independent films speaks volumes, and her connections within the industry can potentially propel Mubi’s visibility and reach. Under the guidance of Jason Ropell, Mubi’s Chief Content Officer, and alongside Mark Boxer, head of U.S. distribution, Bocco will focus on amplifying the company’s narrative beyond North America.
Mubi’s expansion plans underscore a broader interest in diversifying its portfolio and enhancing its international stature. With notable films such as *Magic Farm* by Amalia Ulman poised for a world premiere at Sundance, along with upcoming releases like Kelly Reichardt’s *The Mastermind* and Jim Jarmusch’s *Father Mother Sister Brother*, the company is strategically aligned to leverage Bocco’s distribution expertise.
Mubi’s acquisition of *The Substance* for $12.5 million prior to Cannes points to its proactive approach in securing compelling content. This body-swap horror movie has already grossed close to $80 million globally, reflecting not just a successful acquisition but also Mubi’s commitment to nurturing films that resonate with audiences worldwide. With rights secured in notable territories such as the UK, Ireland, and Germany, the distribution strategy under Bocco’s leadership will likely focus on maximizing these assets.
Bocco’s extensive history in independent cinema equips her with a unique vantage point as she steps into Mubi’s dynamic environment. Over her two-decade-long career, she has been at the helm of several critical projects and has fostered relationships with acclaimed filmmakers. Her history with distinguished titles such as Armando Ianucci’s *In the Loop* and Steve McQueen’s *Hunger* demonstrates her skill in recognizing and nurturing compelling storytelling.
Before her tenure at Mubi, Bocco was instrumental in shaping the indie landscape at IFC Films, overseeing an annual slate of around 50 movies across multiple distribution labels. Her expertise in acquisition and distribution, alongside her marketing insights, make her an invaluable asset to Mubi as it seeks to redefine the boundaries of independent film.
Additionally, Bocco’s prior experience with major industry players, including Miramax and New Line Cinema, positions her uniquely within a network of influential contacts. Her involvement with prestigious organizations such as AMPAS and BAFTA further testify to her credentials and commitment to the cinematic arts.
Mubi’s decision to create the SVP of Global Distribution role indicates a foresight that many in the industry may follow. As the film landscape continually evolves with the rise of streaming services and alternative viewing platforms, Mubi’s emphasis on both theatrical and streaming releases represents a progressive approach to distribution.
The newly appointed Bocco expressed enthusiasm about her new role and the potential it presents for shaping the future of Mubi. Her understanding of the intricacies of independent film distribution will be crucial as Mubi not only distributes its films more widely but also curates powerful narratives that captivate diverse audiences.
Mubi’s strategic hiring of Arianna Bocco highlights its ambition to navigate the complexities of global film distribution. With a focus on enriching its cinematic offerings and expanding its international reach, Bocco’s leadership may very well carve out a more significant niche for Mubi in the world of independent cinema. As the company prepares for the challenges ahead, it stands ready to leverage Bocco’s experience to further its impact on the global stage.