Universal Pictures’ adaptation of the beloved Broadway musical “Wicked” has made an indelible mark on the global box office with an astounding projected revenue of $165 million during its opening weekend. This figure encapsulates the excitement surrounding the film, showcasing its ability to captivate audiences across diverse demographics. Analysts predict that approximately $117 million will be sourced from the domestic market in North America, while international viewers are expected to contribute around $48 million. This impressive performance positions “Wicked” as the largest opening weekend for a film derived from a Broadway show, surpassing the record previously held by “Les Misérables,” which scooped up $103 million upon its release. Not only does “Wicked” claim the top spot among Broadway adaptations, but it also stands as the fourth largest global opening weekend for a musical, outpacing Disney’s “The Little Mermaid,” which opened with $163.6 million.
Interestingly, “Wicked” is yet to make its debut in significant international markets, including heavyweights like France, China, Germany, and Japan. Currently released in only 61 overseas territories, covering 65% of its potential international footprint, the initial earnings hint at a promising trajectory. The film’s international performance in like-for-like launch markets is notable; it is on course to achieve the highest opening for a Broadway-based film, further solidifying its status against fierce competition. The $48 million garnered from overseas markets represents the sixth biggest opening weekend of all time for a musical, trailing only behind classics like “Mamma Mia: Here We Go Again.”
The UK emerged as a frontrunner in the global market for “Wicked,” displaying reverence for the film’s lead actresses, Cynthia Erivo (Elphaba) and Ariana Grande (Glinda). The opening day in the UK proved to be a monumental success, drawing in a significant $4.9 million and commanding a commanding 63% market share, making it the clear leader in box office sales. Such a remarkable output not only marked Universal’s strongest opening day since “No Time to Die” but also highlighted the film’s potential for longevity in theaters.
“Wicked” is not merely a box office juggernaut; it symbolizes a cultural phenomenon that captures the imagination of audiences. In a year teeming with noteworthy cinematic releases, the musical’s immediate success reflects the public’s affinity for engaging and immersive stories. The film thrives in a competitive landscape that includes anticipated releases such as “Deadpool,” further positioning it as a must-watch for families and fans alike. The nostalgic value associated with the original Broadway production adds layers of expectation and excitement among the older demographic.
The performance metrics from the international market are equally impressive. Australia embraced the film wholeheartedly, achieving the third biggest opening day of the year. In South Korea, where musicals often receive enthusiastic receptions, “Wicked” has managed to draw in $3.3 million by Saturday, aided by a robust 94% score from CGV Egg metrics. Even in Mexico, the adaptation broke records, achieving the largest opening day ever for a stage musical adaptation, cementing its place as a global favorite.
As “Wicked” continues to enchant audiences around the world, the film’s trajectory remains promising. Its global box office performance offers critical insights into emerging trends within the film industry, particularly the increasing viability of Broadway adaptations as lucrative cinematic ventures. Future competition, most notably from Ridley Scott’s “Gladiator II,” may shape the box office landscape in the coming weeks; however, the established fan base and widespread anticipation for “Wicked” provide a solid foundation for sustained success.
The opening weekend of “Wicked” not only sets new benchmarks but also reinforces the power of storytelling through music and drama. As it continues its theatrical journey, audiences worldwide are reminded of the concerted efforts of the film’s creators, actors, and the rich legacy of the original stage production, ensuring that “Wicked” will be remembered as a landmark moment in cinematic history.