In a groundbreaking development that promises to reshape Jordan’s film industry, Shadowbox Studios has forged a strategic partnership with Olivewood Studios. This collaboration, spearheaded by the innovative new COO Mike Mosallam, is set to enhance the operational capabilities of Olivewood, which has emerged as a beacon of film production in the region. Established in 2023, Olivewood Studios stands as the first purpose-built film complex in Jordan, featuring state-of-the-art soundstages and expansive backlot facilities. By leveraging its extensive experience in managing significant studio operations in its own venues, including the notable Shadowbox Atlanta and the expansive Shinfield Studios in the UK, Shadowbox aims to infuse Olivewood with its operational expertise to create a hub for international filmmaking.
Jordan as a Growing Film Destination
Jordan’s cinematic landscape boasts an impressive array of options for filmmakers, making it an attractive locale for international productions. With iconic sites like Petra, the vast desert landscapes of Wadi Rum, and its rich history dating back to the filming of “Lawrence of Arabia,” Jordan has been captivating filmmakers for decades. Recent years have seen an influx of prestigious productions, including Denis Villeneuve’s “Dune” and “Dune 2,” JJ Abrams’ “Star Wars: Episode IX – The Rise Of Skywalker,” and Guy Richie’s “Aladdin.” Despite recent regional instability, specifically since the events of October 7, 2023, Jordan’s film commission is actively working to rehabilitate the country’s image as a premier shooting destination. This can be seen in their initiatives at global film festivals, such as Cannes, where they announced significant incentives for filmmakers, including an increase in cash rebates to 45%.
Incentivizing International Productions
The Royal Film Commission of Jordan’s strategy to attract international filmmakers, particularly in light of recent geopolitical challenges, is noteworthy. Their proactive measures could be the lifeline the industry needs, especially as they are revamping their film incentives. A cash rebate of 45% is likely to entice producers looking for compelling narratives and stunning locations, making Jordan a competitive player in the MENA film market. The message being communicated at film festivals is clear: despite recent challenges, Jordan remains committed to its vision of becoming a leading hub for film production. The forthcoming announcement of a big international production slated for the Jordanian landscape also signifies renewed confidence in the local industry.
The Vision of Olivewood Studios
At the helm of Olivewood Studios, Chairman Raja Gargour is optimistic about the potential of this newly formed partnership. He acknowledges the global significance of Jordan’s locations, as evidenced by their portrayal in internationally acclaimed films. Gargour’s commitment to expanding Olivewood’s reach aims not only to bolster local talent but also to attract filmmakers from around the world. General Manager Jumana Sharbin reinforces this sentiment, emphasizing how the collaboration with Shadowbox is pivotal for scaling operations and refining production quality. The infusion of Shadowbox’s knowledge can only serve to enhance Olivewood’s capability to deliver world-class productions, promoting Jordan as a viable option for filmmakers seeking innovative settings.
The Expertise of Shadowbox
With Mike Mosallam at the forefront of Shadowbox, the partnership is well-poised for success. Coming from significant experiences at Apple TV+ and Netflix, Mosallam has proactively sought collaborations that emphasize operational excellence. His recent visit to Jordan was eye-opening, exposing him to the rich cinematic potential the country possesses alongside the already established production services at Olivewood. It highlights his vision of harnessing local potential while scaling up operational frameworks for any incoming projects. Mosallam’s leadership is geared towards a more interconnected film industry, where studios collaborate to create seamless transitions from conception to execution.
The confluence of Shadowbox’s resources and Olivewood’s local expertise creates a promising synergy that stands to invigorate Jordan’s filmmaking prospects. The partnership exemplifies how collaboration within the cinematic community can yield transformative outcomes, allowing diverse stories to be told against the backdrop of one of the world’s most remarkable landscapes.